people in general tend to agree with the open source movement’s goals, but are hugely turned off by interacting with that existing open source movement, and ind.ie have found a way to have that cake and eat it.
Ibrahima Sarr, a Senegalese coder, led the translation of Firefox into Fulah, which is spoken by 20m people from Senegal to Nigeria. “Crash” became hookii (a cow falling over but not dying); “timeout” became a honaama (your fish has got away). “Aspect ratio” became jeendondiral, a rebuke from elders when a fishing net is wrongly woven. In Malawi’s Chichewa language, which has 10m speakers, “cached pages” became mfutso wa tsamba, or bits of leftover food. The windowless houses of the 440,000 speakers of Zapotec, a family of indigenous languages in Mexico, meant that computer “windows” became “eyes
There is much to be scornful of in this world of Mason-jar salads and twirly mustaches, but a major, and admirable, tenet of this specific modern twist on consumer culture is the idea that it is better to do things the right way. It is better to make fewer things than more things, because you can concentrate on those fewer things.
According to Gilmore, the American consumer economy has moved through three distinct stages, from agrarian to industrial to service, to arrive at what he terms in his book the “experience” stage. To sell a product today, a company must also sell a story, a transformation. A new pickle company needing to differentiate itself can’t simply rely on people needing to eat (agrarian), or undercutting the competition on price (industrial) or convenience (service). The way to sell that jar of pickles is to tell consumers about how it’s an old-country recipe from the Romanian hills, using heirloom cucumbers grown upstate and fresh dill from the factory’s rooftop garden, and it was crafted only two miles from here in a facility that used to make No. 3 pencils.
Madewell as it stands today has almost nothing at all to do with the company founded by my great-grandfather almost 80 years ago. How many vintage labels out there have similar stories? How many corporations are out there rifling through the defunct brands of America’s past like a bin of used records, looking for something, anything, that will give them that soft Edison-bulb glow of authenticity?
Focus is extremely important to any idea to take hold or for any organization to operate. We have plenty of ideas for side-projects but unless they are in support of developing the business, we don’t do them. Creating and supporting products is likely to be part of our ten year roadmap, but not until we find the right opportunity.
Table of Preattentive Features, Design for Information, Isabel Meirelles (via A Big Article About Wee Things - ProPublica)
I love having my teeth kicked in by a different perspective." At one point during our meal at Tori Shin, Bourdain rolled up his shirtsleeve to show me a tattoo that includes some Greek writing. "It basically says, ‘I am certain of nothing,’ " he told me. "It’s from the ancient Greek skeptics. If I believe anything, it’s that. It is my joy and my privilege to travel around the world being wrong about shit.
When Ackerman uncritically quotes the futurist Ray Kurzweil’s prediction that “by the 2030s we’ll be putting millions of nanobots inside our bodies to augment our immune system, to basically wipe out disease,” this reader was prompted to ask: Pray tell, which “we” would that be? The facts are that in 2014 the number of forcibly displaced people has topped 51 million, the highest figure since World War II. Yes, technological innovation will prove critical in the battle to adapt to the hurtling pace of planetary change, but let’s acknowledge that we’re doing a far better job of encouraging innovation than distributing possibility.
The best hope we have for getting rid of these effects,” Ms. Correll said, “is policy that very much conveys that people have the right to coordinate work and family.